Diane Primo to Teach Her Branding Strategies at PHS Conference
Last year’s Luxury Conference Education Speaker, Diane Primo, founder and CEO of IntraLink Global, returns this year but in a more personal way. IntraLink Global focuses on defining strong brands and building awareness through thought leadership, content and video marketing. Given the way Diane’s presentation was received last year, we thought it would be a great opportunity to have her present her branding material and then provide hands-on suggestions and assistance to the group in an intimate, beautiful setting, (hosted at the Monogram Design Center in LuxeHome at the Chicago Merchandise Mart). This unique format, workshop style, gives conference attendees face to face interaction with the marketing guru herself, after “Breakfast with Chef Jon” in a live Monogram kitchen. Diane was even kind enough to provide us with her ebook, Luxury Video Marketing For Social Media. (Don’t forget to grab your copy!)
Diane holds an M.B.A. from Harvard Business School and a B.A. from Smith College; has pioneered new products, processes, and systems during her 30-year marketing career; and has led some of the top marketing organization in the country. Before founding IntraLink Global, Diane held several high-profile positions at major companies. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW, and was the CEO of a Kleiner Perkins-backed e-commerce start-up in the home services sector in 2000. Her range of experiences and successes make her an accomplished B2B and B2C marketer, an unusual combination.
Bring Your Laptops
This MasterClass Breakfast Workshop will take place prior to the start of the Luxury Conference 2020 (8 am sharp), where Diane will present How To Brand In A Purpose Driven World for the first half of the session with live, hands-on help afterward. This once-in-a-lifetime experience is limited to the first 30 attendees. Register here.
BONUS – download Diane Primo’s ebook
Learning, Cooking, Breakfast & More
The place to be before the PHS Luxury Conference 2020 opening ceremony (11 am) will be the gorgeous Monogram showroom where MasterClass Workshop attendees will enjoy a gourmet cooking demo, “Breakfast with Chef Jon”, 8 am sharp. Be sure to arrive at the Chicago Merchandise Mart early, check-in at LuxeHome registration desk and Conference Coat-Check at GRAFF showroom, opens at 7:15 am. Or better yet, book your hotel at Holiday Inn Chicago Mart Plaza, check-in Feb. 4th, (the night prior) and join PHS at the Pre-Conference Networking Party, 6 – 8 pm, Cityscape Bar with breathtaking views of Chicago’s River Skyline.
Be sure to register now to secure one of these very limited seats for this special interactive workshop that runs from 8:00 am until 10:45 am on February 5, 2020.